Saturday, October 9, 2010

Red bull = Energy!

The reason i chose this ad is because it focuses on what energy drinks main goal is to consumers, prove they are the best energy drink.

On the left side of the add it has a statement that reads: "Einstein agrees: Red bull equals energy, do you think you know more than Einstein?" It’s a bold statement but, sets the add into motion making you wonder how does he agree, how can he prove it? This is funny and clever because on the right side of the add it depicts Albert Einstein, (the smartest man of our generation), writing out his famous equation of E (energy) = mc2, and substituting the "Energy" symbol for a can of red bull. What this is implying is that all energy is equivalent to a can of red bull and he proved it by relating into mathematical equation. Without the picture on the right, the entire add loses its effectiveness and doesn’t have the same impact. Without the statement of the left, just leaves a picture with a lot of unanswered questions. I realized, to have an effective ad you must have a statement explaining the purpose of the add and a picture that goes along with the meaning behind the ad.  Of course this is just a clever advertisement to "prove" red bull is the best energy drink by suggesting that the smartest man we have ever known has proven it, and for that fact we have to agree with the ad.

Ultimately it leave the question: " Do you think you know more than Einstein? I think this was a question designed to target not only a certain group of people but everyone, because obviously they are hinting at the fact that you would be a fool to think you were smarter than Albert Einstein, and there for you should not disagree with the statement that launched the add.

My comment- is on Kanes blog English 100 M&W

Friday, September 10, 2010

Food for thought

Let me just start off by saying that i hate the idea of fast food, Food for me is the fun i have creating the dish, eating it is only half of the experience. I'm a strong believer that the effort you put into making a dish is directly proportional to what the dish will give you back in return. That said i spend 6 out of 7 days of the week cooking my own food on my own stove at home, not just because its easy but it really is fun. Recently i made a dish that i wanted brag about, unfortunately i was the only one home at the time so i was the only one to enjoy it. So i decided to try and re-enact that experience as close as i could, the dish was lemon pepper-garlic chicken Alfredo.

I start off by taking 2 boneless pieces of chicken breast and marinate it in lemon pepper sauce for about 1hr, then, heat the stove top to medium temperature so the chicken can slow cook and cook thoroughly. Then put plenty of extra virgin olive-oil in a pan, the reason for this is to cook the chicken evenly so there are no uneven cooking or raw spots on the meat. Then liberally throw allot of garlic powder and spread it all over the chicken.



After flipping it a few times and cutting it to make sure the meet was cooked all the way through, I took the meat out of the pan and started cutting it into decent bite sized pieces because when the meal is done i like to taste more of the chicken then the Egg noodles or Alfredo sauce. The tangy flavorfulness of the chicken should not be compromised in anyway, its the heart of the meal.


Now that the hard part is done, I just simply put a pound of egg noodles in boiling hot water for 6-8 minutes until the noodles are firm enough to keep their shape, but not soft enough to turn into mush. The only way know when the noodles are ready is to constantly observe them. When ready, drain the water out using a strainer and shake all the moisture and put i light coating of butter on the egg noodles to ensure they don't stick to the pan or plate and stay loose. Then mix in the cut up chicken with the noodles and mix it up like a salad in a large bowl and add decent amount of Alfredo sauce to add a little more flavor to the meal. Takes practice to do everything right, i don't want to drown the taste of the chicken with sauce or over cook the noodles, its a compilation of several aspects that have to go right. I basically tough myself how to do this so its fairly easy to make, and didn't take much time either. The reason i would want you to eat this is because its a simple concept, and most importantly it wasn't mass-produced by a fast food chain.