Red bull = Energy!

The reason i chose this ad is because it focuses on what energy drinks main goal is to consumers, prove they are the best energy drink.

On the left side of the add it has a statement that reads: "Einstein agrees: Red bull equals energy, do you think you know more than Einstein?" It’s a bold statement but, sets the add into motion making you wonder how does he agree, how can he prove it? This is funny and clever because on the right side of the add it depicts Albert Einstein, (the smartest man of our generation), writing out his famous equation of E (energy) = mc2, and substituting the "Energy" symbol for a can of red bull. What this is implying is that all energy is equivalent to a can of red bull and he proved it by relating into mathematical equation. Without the picture on the right, the entire add loses its effectiveness and doesn’t have the same impact. Without the statement of the left, just leaves a picture with a lot of unanswered questions. I realized, to have an effective ad you must have a statement explaining the purpose of the add and a picture that goes along with the meaning behind the ad.  Of course this is just a clever advertisement to "prove" red bull is the best energy drink by suggesting that the smartest man we have ever known has proven it, and for that fact we have to agree with the ad.

Ultimately it leave the question: " Do you think you know more than Einstein? I think this was a question designed to target not only a certain group of people but everyone, because obviously they are hinting at the fact that you would be a fool to think you were smarter than Albert Einstein, and there for you should not disagree with the statement that launched the add.

My comment- is on Kanes blog English 100 M&W